What feature is required to track customer search terms on a website? Is this the question you are searching for the answer to? If yes, then you have come to the right place. Keep on reading the article till the end to know more…
| What Feature Is Required To Track Customer Search Terms On A Website? ⬜ Search Filters ⬜ Enhanced Ecommerce ✅ Site Search ⬜ Data Import |
If your answer was Site Search, then you got it right! Now time for the explanation. Scroll down to learn about the Site Search feature of Google analytics.
P.S. This is a great guide for website owners!
Explaining The Answer To “What Feature Is Required To Track Customer Search Terms On A Website?”
Now that you know that the answer to the question you were searching for is Site Search, it is time for you to understand what it is and how to use it.
If you are using Google Analytics for your website, you must know that there are certain features that you can put to use. These can make your site perform better and help you earn more revenue. One of them is the Site Search feature.
Site Search: What Is It?
Site search is one of the fundamental features of Google Analytics. It is the feature that helps the users on a site to search the content or the products efficiently. This feature of the website provides the users with a search that is quick and relevant.
Having a good site search helps the website more than anything. It lets you, the owners of the website, understand the users of the website (the visitors).
In this way, you will be able to see to what extent the visitors of the site are taking advantage of the search function of the site. One of the main reasons for that to happen is because the site’s search function lets the visitors of the site engage with the site much better.
The Setup: How To Set Up Site Search?
Now that you know what the importance of the site search feature of the website is, it is time for you to learn the ways in which you can set up the feature. By doing this, you can help visitors engage with your website on a deeper level.
Here is how you can set up the site search for your website:
- Sign in to your Google account.
- Sign in to your Google Analytics account.
- Click the “Admin” option to go to the page.
- Go to the “view settings” in the reports section of the list.
- Scroll down to find the Site Search option.
- Turn on the Site search tracking button.
And Voila! That is all.
Use The Site Search Feature: How Does It Work?
Now that you know “what feature is required to track customer search terms on a website?” it is time for you to use that feature properly to the fullest.
After you are done setting up your site search feature, you can easily figure out how these visitors of the site have been using the search items bar of the website.
To do that, you need to:
- Find the query string.
- Put the query string in the query parameter bar or field. These query parameters can be just a letter such as q or s.
- When entering the query parameter, make sure that you enter just the alphabet and not the equal sign after it.
- Select the option for Google Analytics to strip the query parameter from the URL of the website.
- Turn on the Site Search Categories.
- Click Save.
And you will be able to view the site search of that particular keyword. How? Scroll down to know…
Site Search: View The Site Search Analysis!
If you wanted to track what search terms the visitors of your site are searching for, you need to set up Site Search Tracking in google analytics. After that, you will be all set to use the site search for your website. In order to do that, take the following steps:
- Sign in to Google Analytics.
- Go to the View section.
- Click on ‘Reports,’ which is available on the left side of the panel.
- Select Behavior.
- Click on Site Search.
Or, you may check out this video for a helpful guide to setting up and viewing your Site Search feature:
Frequently Asked Questions (FAQs):-
I hope most of your questions have already been answered. However, here are some of the questions that readers frequently ask.
Ans: Google Analytics is one of the most useful tools that are available on the internet. It lets the website owners analyze the performance of the site and discover the latest trends that are going to help their business to grow.
Ans: In case you were thinking that you have to pay a lot for using Google Analytics, you don’t need to think about it. Google Analytics is an absolutely free tool. All you need to do is implement it on your site.
Ans: With the help of Google Analytics, you can track any site or website that you want to analyze. In order to do that, you need to install the code snippet on the website. And Voila! You are all set to track the performance of the website.
Bottom Line
Google Analytics is one of the most useful tools that can help the website owners to analyze the performance of the website and find the latest trends. It shows many reports, like Goal Flow Reports and All Pages Reports, that helps the users to analyze the performance of the website.
At the same time, there are many features that the platform has which help the website owners to optimize the website better. One of them is the Site Search feature.
In case you were searching for the answer to “what feature is required to track customer search terms on a website?” I hope that you found this article to be of help. If there are any other queries regarding the same, feel free to write them down in the comment section below.
