Do you ever wonder why Apple logo is half bitten? Have you ever heard about the theories that people have worked on over the reasons why the Apple logo is half-bitten? Like Eve’s bite of the apple inspired Apple’s founders?
All these theories will tickle a laugh or two out of you, but do you want to know the real reason for the half-eaten logo of Apple? You must read the article to learn how Steve Jobs discovered the Apple Logo and why the logo is so effective!
Foundation Of Apple!
Ronald Wayne, Steve Wozniak, and Steve Jobs are the founders of Apple in 1976. Two weeks after the company’s foundation, Ronald Wayne sold his interest for $800. However, Wayne first used Isaac Newton’s reading under an apple tree to illustrate the logo!
Weird. The third co-founder, who was not even a part of the company after the first two weeks, had a hand in integrating Apple as an important part of the logo! Over the years, however, it has changed a lot! Let’s reLet’sout it to know more about evolution.
Technology is becoming a vibe after the foundation of Apple. It was the brand’s design, technology, and effectiveness, replacing the troublesome and bulky machines. This makes the brand a leading company and now at the forefront of the market. So, want to know why Apple logo is half eaten?
Half-Bitten Apple: How Steve Jobs Discovered The Apple Logo!
One of the major reasons Apple as a company and as a brand is so successful is because it unleashed aspiration as a label in the market! It is through the strategies of promotion and advertisements that the brand projects a family of its own. People feel how significant it is to own an Apple product!
Owning an Apple product means getting to a position of power or achievement, leading to people consistently pushing themselves to attain the stature to own an iPhone, a Mac, or an iWatch! The mere Apple phone symbol shows status or can be a symbolization of power!
When we can relate to the innovation and elegance of a brand and its products, don’t you know why Steve Jobs turned the brand logo the way it is? And do you know the creation history of Apple? Read more about the evolution of the Apple Logo and its current impact!
Why Was The Brand Named Apple?
Many people theorizes that Steve Wozniak and Steve Jobs uses the brand Apple. It is due to the their want for it to appear before Atari in phone books. However, that is not the case hence, I am going to set the record straight. Steve Jobs liked the fruit Apple, so he merely named the company after his favorite fruit.
He visited an apple orchard and followed a fruitarian diet, so he suggested the name to Wozniak after he saw the orchard! One of the most successful companies in the world, Apple has created a brand presence that is not just smart branding and promotions but also creating loyalty.
People are ready to spend a lot of money on this brand, and why not? In this cutthroat competitive industry of technology and digitalization, Apple has miraculously become a top dog even after coming face to face with bankruptcy.
How Did The Apple Logo Was Created?
So, why Apple logo is half bitten? Well, it all started in a small garage in 1976 in California, and today, it is all about customer loyalty and brand awareness. The retail stores of the brand are as exclusive as they go, with the integration of customer support and service to the next level.
With every product purchase, there comes a new experience that keeps the existing users enthralled while encouraging new users to join the Apple family. The Apple logo is an iconic marketing and branding strategy, and its evolution over the years tells an interesting story.
When it all started, the Apple logo was nowhere close to what it looks like today. The third co-founder, Ronald Wayne, chose an image of Isaac Newton sitting under an apple tree in 1976!
So, why Apple logo is bitten? Read along a bit more to know the reasons! Within a year, Jobs announces that the logo looks too old and it is not quite fashionable. This is where the bitten apple came through!
Steve Jobs then hires a graphic designer called Rob Janoff. The designer combines the name Apple with creating a logo that has a modern look to it! The bite mark on the apple was more of a geeky take on words as in computer terms, “byte” means ” unit in memory!
Another reason for the bite mark was so that people understand the logo of an apple to that of a cherry. The design is simple with a 2D apple! There is a bite out of it with rainbow color filling it along with the name apple in that bite!
Evolution Of the Apple Logo
In 1984, the logo decreases in size while the name Apple is not present anymore. They force Steve Jobs out of the company just one year after this change. In 1997, Steve Jobs returned as the executives of Apple did not know what to do with the fast-paced bankruptcy staring them in the eye.
In 1998, the logo changes because of the revamp that Jobs integrated, as he removed the rainbow color and made the half-bitten Apple logo completely black. It went well with the sleek silver computer models. So, now we know why Apple logo is half bitten?
Apple as a brand always try to have a minimalist approach as the colors in the logo of the different models are silver or gray, black and white. It gives a metallic look and a premium and luxurious representation of the devices used!
One of the most easily recognizable logos in the world alongside Google’s G, Nike’s swoosh, or McDonald’s golden arches!
Why Is The Apple Logo So Effective?
Why does the Apple logo work so effectively? Is there any connection between the name of the brand and the visualization that people get when they hear the word “Apple”? The logo design was a smart move on the part of management, especially when they were trying to integrate a representation of the brand.
The logo is so compatible with the name that it becomes one with the brand. The brand that reinforces itself in people’s minds. Of-course, one of the major reasons the Apple logo is so effective is the branding of the company, connecting power, emotion, and status among the users.
Over the years, the logo has developed into a sleek, modern, and stylish design that is simple in its look but integrates a level of cool among the customers. It does work, of-course! There are a lot of customers who buy Apple products due to its market appeal and sophistication.
Conclusion
Now that you know why Apple logo is half bitten, what are your thoughts about the impact of the brand logo in the market? Of-course, the whole purpose of the brand logo and name is to effectively help customers visualize the brand as soon as they hear the word or see it!
Do you believe that the brand Apple inspires people towards power and integrates a sense of achievement when they buy the product?
Comment below about your perspective on why the brand logo is this way now!
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